Digital Marketing
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, media, email, and other websites to connect with current and prospective customers
Who Need This Course?
- Marketing Professionals
- Business people
- Students
- Any professional from any field
- Individuals considering a career in Marketing
Course Coverage
- An Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Pay Per Click
- Digital Display Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Analytics
- Strategy and Planning
Outcome of the Program
On successful completion of this module, the learner will be able to:
- Explain the role and importance of digital marketing in a rapidly
- Discuss the key elements of a digital marketing strategy
- Illustrate how the effectiveness of a digital marketing campaign can be measured
- Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs